Resources
Tips and Tools
Virtual Event Strategies for Valuable Connection During the Pandemic and Beyond
The recorded webinar on best practices to conduct professional virtual events is available to view. Developed and presented by Susan Carol Creative and hosted by the American Governmental Leasing Association (AGLF), it covers how to plan for such events, the platforms and features needed, and it outlines ways to promote webinars.
Tips for Producing a Successful Event
By Hank Wieland 1. Establish a realistic timeline that allows adequate planning, marketing, operational preparations, production, budgeting/pricing, target audience identification and program content development, as well as initial survey work and other marketplace…
B2B Social Media Chart
Reaching measurable objectives through social media: B2B Social Media Chart
Why Social Media Should Not Be Ignored
In the February 2015 Equipment Leasing Newsletter, Susan Carol, Darron Markwood and Byron Saintsing published an article explaining the value of social media as part of a company’s overall marketing strategy. “Why would anyone not want his or her message to spread…
Use of Social Media by Captive Financial Companies
James M. Johnson, PhD and Susan Carol were published in the Winter 2015 volume of the ELFA Journal. “While there are great disparities in social media usage between parent companies and their subsidiaries, research is showing that gap will close in the next few years….
B2B Social Media Overview
Click here for an overview and best practices for using social media for business growth.
New Communications, New Expectations Call for New PR and HR Strategies
This is the third and final article in a series of columns on employee relations and communications strategies for the Fredericksburg Regional Chamber of Commerce By Susan Carol and Barbara Fiori Our society shares and distributes information using e-mail, instant…
Let Variety in the Work Place Be the Spice To Flavor Communications & Events, But, Please Mix Well!
Second in a series of articles for the Fredericksburg Regional Chamber of Commerce By Barbara Fiori Take another look at the mix of people working in your organization, just as you might see how the ingredients combine for a new recipe. Have you noticed the wide gaps…
Critical Connection Points – Plan for Healthy Dialog with HR & PR Collaboration
First in a series of articles for the Fredericksburg Regional Chamber of Commerce By Susan Carol and Barbara Fiori Healthy dialog with employees promotes your business success. It even strengthens your business reputation and brand. What could be more important than…
Writers and Graphic Designers: Partners in Communication
By Veronica Deschambault, Susan Carol Associates PR During the fourth quarter meeting of Virginia Press Women’s northern district, Charlene Polanosky, lead designer for Susan Carol Associates Public Relations, described how graphic design supports and enhances print…
Tips for a Successful Media Interview
By Susan Carol Associates PR The keys to a successful interview are making your position clear to the reporter and acting professionally. Getting Off to a Good Start When the reporter first calls… Get the facts (reporter’s name, number, deadline and reason for call)…
