Holly Winzler

As a business marketing communications consultant, Holly Winzler provides strategic and creative marketing and public relations counsel and has expertise in corporate marketing communications, media and analyst relations, publication and conference marketing, and competitive intelligence.  Ghostwriting on behalf of clients, she has been published in more than 100 trade publications ranging from Association Management to Wireless Week.

Holly’s previous professional engagements included Advanta Corp. (Leasing and Business Credit Cards), ADP, The CIO Forum: Financial Services, Morgan Stanley Dean Witter, Digital Equipment Corp., Dow Jones, DuPont, Harte-Hanks Direct Marketing, Insurance Services Office, Penn Mutual, Primedia Publishing, Thomson Financial Publishing, Veridian and United Parcel Service.  Holly has also worked with many start-up technology companies in communications networking, storage, business intelligence, enterprise resource planning, and Internet services and software.

Holly has extensive experience in the leasing industry. As a consultant to Advanta Corp.’s leasing division from 1994 to 2001, she provided a broad range of strategic marketing services including public relations, educational programs, collateral and Web site development, loyalty programs and customer/channel/vertical industry research.  She has also worked with independent lessors serving niche vertical markets. Before launching Helios in 1993, Holly was marketing communications manager for Tokai Financial Services’ Commercial Equipment Group.  There, she developed cooperative leasing marketing programs for Tokai’s middle-market accounts including DuPont, Komori, Varian Laboratories, Intergraph and Haworth.  Before Tokai, she served as advertising promotion director at North American Publishing Company.

Holly received her B.A. in the history of art from the University of Pennsylvania.