Veronica Deschambault

Veronica Deschambault has an award-winning style and broad experience in news reporting, newsletter editing, public relations and marketing. Prior to becoming an associate in 1996, she worked as a newspaper correspondent, a research associate and spent four years as an editor of a 24-page newsletter on software.

She has written numerous articles as well as Web copy, brochure copy, customer success stories, news releases and marketing materials for clients involved in equipment leasing, e-commerce and electrical and software engineering. Her SCAPR portfolio includes two 3,000-word special sections on equipment leasing for Inc. Magazine, a white paper on Web-based e-commerce for GE Global eXchange Services (GXS), brochures for IBM and Citicorp, numerous articles on the leasing industry, and recent pieces on emerging wireless and network technologies for trade magazines. The skills she uses in writing transfer easily to public relations and marketing projects. Veronica's ability to identify, summarize and present key messages and ideas has helped SCAPR develop comprehensive public relations plans and media pitches for its clients.

Veronica earned a bachelor of science degree in mass communications from East Central University (Ada, Okla.) where she garnered awards in creative writing and news reporting and received the university's highest award for academic achievement and community service. More recently, Virginia Press Women and the National Federation of Press Women have recognized her for her editing and writing talent.