Sue Carrington

Lively.  Honest.  Engaging.  These are a few of the words clients have used to describe Sue Carrington’s writing style. 

Sue has over three decades of experience in business communications and a career that has spanned print, broadcast, and online media.  She has written for an array of industries and for organizations of all sizes in the U.S. and Canada, from international leaders to individual entrepreneurs.  Deliverables have been rendered in a variety of formats, from Web copy to marketing brochures, newsletters to speeches and books. 

A representative sample of recent clients served includes global business consulting leader Ernst & Young, Washington, DC; theme park industry operator Paramount Parks, Charlotte, North Carolina; management consultant ModernThink, New York, New York; hospitality industry solutions provider TravelCLICK, Chicago, Illinois; software solutions provider Cyence International, Toronto, Ontario; sales and leadership consulting group TurnAround Solutions, Tyler, Texas; lease financing company USXL, Parsippany, New Jersey; employee relationship management consultant The Spartacus Group, Houston, Texas; national health alliance NASTAD, Washington, DC; and B2B service provider Corporate Celebrations, Dedham, Massachusetts.

Sue has a distinct talent for communicating complex concepts clearly and translating 'technospeak' into compelling prose.  Other special skills include:
 

• Crafting persuasive marketing copy that connects with prospects and generates sales
• Developing corporate branding campaigns
• Editing and rewriting with the reader in mind, focusing on clarity and impact
• Managing the publications process, from design through print or electronic distribution
• Ghost-writing and editing books, articles, and speeches for business executives

Sue has ghost-written three books: Destination Profit:  Creating People-Profit Opportunities in Your Organization (Davies-Black Publishing, 2006), If You Surround Yourself With Dogs, You’re Gonna Get Flees:  A Hiring Manager’s Guide to Interviews That Work (R2 Publishing, 2004), and Thoughtful Soccer:  The Think-First Approach to Playing and Coaching (Reedswain Publishing, 2002).  A fourth book, It’s Your Life.  It’s Your Choice.  Survive. . .or Thrive? (TurnAround Solutions), is in press.

Sue's communications background includes 12 years with the global health sciences group of Ernst & Young.  There, she wrote, edited, and directed the production of a variety of print, Web, and video communications for an international audience of biotechnology, pharmaceutical, and provider organizations.  She served on the development team for E&Y's award-winning Web site and also created and taught an interactive course on the topic of writing well. 
 
Before Ernst & Young, Sue served as senior editor for the Program for Appropriate Technology in Health (PATH), an international health organization.  There she wrote and edited educational materials for use in Latin America, Africa, and Asia.   Sue has served also as an editor with MCI Corporation, a leader in telecommunications; and the American Geophysical Union, an international scientific publishing company.  Her breadth of communications experience has been complemented by positions as a public relations manager at Wild World (now Six Flags America) in Largo, Maryland, and as a news director and on-air personality at KRGI AM and FM radio in Grand Island, Nebraska.

Sue is an honors graduate of Gettysburg College in Pennsylvania.