Susan Carol

While based in Virginia since 1983, Susan Carol, has earned a winning reputation in a worldwide market of finance, healthcare, and technology. Her agency has served major multinational corporations, publishers and expansion-stage firms as well as trade associations needing full-service public relations campaigns or special projects.

She founded Susan Carol Associates in 1989 and has grown her organization from a team of writers and media relations specialists to a full-service communications firm with seasoned expertise in branding, public relations, advertising and Web marketing.

A visionary who looks beyond individual projects and considers a “big picture”, Susan continually studies how her clients’ interests are affected by emerging media, cultural and economic forces.

She has spoken to audiences in Australia, Hong Kong and the United States on the subject of business technology applications in equipment leasing. She speaks to business groups on integrating PR, advertising and marketing and recently has been presenting on social media and interactive marketing strategy. Susan has assisted clients through crisis communications scenarios and managed local, state and international media representatives for many types of organizations.

Prior to founding SCA, she held communications management positions at the United States Telephone Association, the Equipment Leasing Association and MCI. She also served as a public information officer for the US Army Corp. of Engineers in Karlsruhe, Germany.

Susan is an accredited member of the Public Relations Society of America, a founding member of the Fredericksburg (Virginia) Public Relations Society, and a member of the Fredericksburg Regional Chamber of Commerce. She is vice chair of the Friends of the UMW Philharmonic and a member of the United Methodist Church of Fredericksburg. A graduate of the School of Journalism, Penn State University, Susan reported for several newspapers and a radio station in Lancaster and Harrisburg, Pa., before launching her public relations career.

Susan Carol is a member of the Equipment Leasing Association and has served as chairman of its Service Provider Business Council. She has been published in numerous industry publications, including the Monitor Equipment Leasing & Finance, the annual Euromoney Leasing Yearbook, as well as the ELT magazine.