Susan Carol

While based in Virginia since 1983, Susan Carol, has earned a winning reputation in a worldwide market of finance, healthcare, technology and telecom companies, as well as many publishers and expansion-stage firms and associations needing full-service public relations campaigns.

She founded Susan Carol Associates in 1989 and has grown her organization from a team of writers and media relations specialists to a full-service communications firm with seasoned expertise in branding, marketing, public relations, advertising and Web development. 

A visionary who looks beyond individual projects and considers a “big picture,” Susan continually studies how her clients’ interests are affected by emerging media, cultural and economic forces.
She has spoken to audiences in Australia, Hong Kong and the United States on the subject of business technology applications in equipment leasing. She speaks to business groups regionally on integrating PR, advertising and marketing. Susan has assisted clients through crisis communications scenarios and managed local, state and international media representatives for many types of organizations.

Prior to founding SCA, she held communications management positions at the United States Telephone Association, the Equipment Leasing Association and MCI. She also served as a public information officer for the US Army Corp. of Engineers in Karlsruhe, Germany.

Susan is an accredited member of the Counselors Academy of the Public Relations Society of America, a former president and founder of the Fredericksburg PR Society and a member of the Fredericksburg, Virginia Chamber of Commerce. She volunteers on the board of the Rappahannock Youth Symphony, serving as its publicity director.

Susan Carol is a member of the Equipment Leasing Association and chaired its Service Provider Business Council in 2005.  She has been published in numerous industry publications, including the Monitor Equipment Leasing & Finance, the annual Euromoney Leasing YearBook, as well as the ELT magazine.

She graduated from the School of Journalism at Penn State in State College, PA and reported for several Pennsylvania media outlets before launching her PR career. She has reported for radio, television, print and Web news organizations and knows how to swiftly modify a single story for all types of media outlets.