Branding

Creating memorable marketing materials for leading Northern Virginia real estate agents

The goal: Build prospect databases for three of Northern Virginia's leading real estate agents, distinguishing these top producers from their competitors.

The strategy: Provide a portrait in words, photos and design, showcasing each agent's service offerings, customer successes and unique personality.

The tactics: Under the leadership of SCAPR's Sue Carrington, we...

• Developed themes, logos and tag lines,
• Wrote brochure copy,
• Arranged for photo shoots, and
• Managed the design and printing of 150,000 color brochures.

The results: Very distinctive brochures were generating an array of new customers — both buyers and sellers. The printed pieces have proven to be timeless branding tools that help to further distinguish three special professional realtors.

The marketing advisors: Sue Carrington, with 26 years of creative writing experience in the development of print and electronic materials for a wide range of clients, including residential and commercial real estate agents. Her extensive background includes more than a decade in the health sciences industry, serving with the global health sciences practice of Ernst & Young. And now backed by the full services and resources of Susan Carol Associates Public Relations.