Results
Public Relations
Producing Infographic for Service Provider in Commercial Equipment Finance and Lending
This infographic was created for TBF Financial.
Creating special advertising sections for Inc. magazine—the leading U.S. entrepreneur publication
Inc magazine is the "small-business Bible" in the United States. Over the years, Inc has asked SCAPR to create special advertising sections on e-commerce, telecommunications and equipment leasing. Each Inc project includes: Writing copy for direct mail, Interviewing...
Writing and designing advertorials for print publications for plastic surgery practice
Click here to view the advertorial we created for Plastic Surgery Services of Fredricksburg.
Marketing and Branding
Logo and Website Redesign for Construction Firm
Susan Carol Creative has created new branding and a new website design for D.C. area construction firm, CIP Finishes. Founder and President Paul Milde says, "You expressed my business story for me as I would want to tell it. Our new branding, photography, and website...
Creating infographic for consulting company in commercial finance industry
View the infographic below.
Writing and designing brochure for company in transportation niche
Click here to view the Advantage Funding Brookhaven facility brochure.
Design and produce brochure for transportation finance company
Click here to view ACT brochure.
Develop logo, high-level messaging, identity design, organization and content for corporate web site
View the website below:
Creating a highly successful grand opening campaign for Fredericksburg’s first Krispy Kreme shop
Event Marketing/Grand Opening Client: Krispy Kreme Fredericksburg, VA www.krispykreme.comIn late 2004, Krispy Kreme Doughnuts hired Susan Carol Associates Public Relations to handle the marketing and public relations activities of its first Fredericksburg store. SCA’s...
Developing a unifying theme for a company’s booth and overall convention presence
Event Marketing/Grand Opening Client: Cyence International Burlington, Ontario, Canada Challenge: Cyence International, an Ontario-based technology solutions provider, sought a strategic approach to claiming a bigger stake in the global finance market. In business...
Successfully promoting a vendor financing conference for an international consulting firm
Event Marketing/Grand Opening A consultancy group specializing in the equipment leasing and finance industry sought a PR firm to help draw attendees to an upcoming conference. The international consultants, with offices in the United States and Europe, already were...
Developing a family-look logo and branding for TBF Group and its two divisions
Client: TBF Group Deerfield, IL www.tbfgroup.com Challenge: As a family-run operation dealing with industry leaders such as American Express and Bank Of America, TBF needed an identity that would establish it as a strong, viable organization with credibility and...
Writing and designing flyer for Cabaret Club
Click here to view the flyer.
Advertising
Providing an equipment lessor with US exposure for a global event
One global client that had a budget for a limited three-month engagement asked us to increase U.S. exposure by promoting an employee event that could reveal the spirit and creative culture of this equipment finance enterprise. While based in Europe, the client has...
Creating a full-service PR program for a fast-growing technology company
A privately-held global provider of publishing technology solutions was little known in its regional media or trade publications. The corporate Web site was failing to attract interest and no news releases were being issued. SCAPR launched a full-service public...
Revamping a web site and building media relationships for a venture capital firm
A Virginia-based venture capital company hired SCAPR to improve the client's Web site and develop news media relationships. The site lacked interesting content, media publicity was minimal, potential investors were receiving little information and the firm's...
Gaining article placement in The New York Times and local media coverage in a two-year engagement for an oncologist
Healthcare Industry Public Relations Oncologist Gets Published in The New York Times & Local News Media In Two-Year Engagement A private oncology group in Virginia was seeking to revise its website and create awareness locally about the practice to differentiate...
Gaining exposure for a financing firm in a short-term campaign
Finance Industry Public Relations A California firm that provides financing to entrepreneurs nationwide engaged our agency over a three-month timeframe to increase awareness about this company. Our public relations work involved developing a couple of case studies...
Achieving national prominence for a non-profit philharmonic through creative programming and well-orchestrated PR
CASE STUDY—Non-Profit Branding & PR Non-Profit Philharmonic Gains National Prominence With Creative Programming, Well-Orchestrated PR The challenge of the Fredericksburg, Va.-based University of Mary Washington (UMW)-Community Orchestra in 2010 was how it could...
Video
What An Entrepreneur Is
CEO Susan Carol was interviewed in April 2023 for the podcast, The Thoughtful Entrepreneur, a popular daily broadcast that frequently explores digital marketing and public relations themes.
This episode provides a good introduction to Susan Carol Creative and its value to clients in core niche areas of commercial finance, healthcare and technology. She mentions briefly the agency’s position on artifical intelligence (AI).
Susan Carol Creative PR Buzz December 2022
Read our agency’s December 2022 brief newsletter and learn about recent PR trends and tactics for social media success.
First Impressions Are Likely to Occur in Social Media
By Lindley Estes It used to be that the reception area of a business set the tone. The greeter, the setting, table top literature and signage —all clued people into who they were dealing with and the experience they might expect. But in the digital age, social media...
Virtual Event Strategies for Valuable Connection During the Pandemic and Beyond
The recorded webinar on best practices to conduct professional virtual events is available to view. Developed and presented by Susan Carol Creative and hosted by the American Governmental Leasing Association (AGLF), it covers how to plan for such events, the...
AGLF + Susan Carol Creative Team Up to Offer Webinar on Best Practices for Virtual Business Meetings During Pandemic and Beyond
For Immediate Release MT ROYAL, NJ, July 17, 2020—Susan Carol Creative in conjunction with the Association for Governmental Leasing and Finance (AGLF) plans to offer a webinar about webinars—to provide best practices in bringing people together virtually for business...
Coronavirus Crisis Communications Checklist
Susan Carol Creative is looking through the coronavirus lens with constant refocusing. Today, it’s more important than ever to be careful and thoughtful in communications, and to consider where and how messaging takes place.
PR Buzz: How to Create Trust in an Omni Channel World
PR Buzz, our quarterly newsletter, provides perspectives on public relations and tips from our marketing communications team, along with a little news about our firm. Send Susan Carol an email if you would like to be added to the subscription list: sca@scapr.com....
How to Create Trust in an Omni Channel World
Rely on a team with 30 years of experience to find and maximize every opportunity By Susan Carol Leading communications executives often have marketing titles. They may or may not have public relations (PR) experience. There is a difference between marketing and PR. ...
Susan Carol Creative Adds Marketing Leader to Agency Helm– Colleen Daly-Tinkham formerly with Key Equipment Finance
FREDERICKSBURG, VA, Sept. 11, 2019--Colleen Daly-Tinkham joined Susan Carol Creative’s senior management team this month. She has more than 25 years of experience in marketing communications, most recently serving as vice president of marketing at Key Equipment...
Articles for Client in Financial Services Sector
Risk Management Strategies: When Selling Non-Performing Accounts Makes Sense Published: 11-30-2018 What's the Best Strategy for Handling Non-Performing Accounts? Published: 9-26-2018 Selling and Buying Commercial Debt: An Industry Evolves Published: 3-15-2018...
Web
What An Entrepreneur Is
CEO Susan Carol was interviewed in April 2023 for the podcast, The Thoughtful Entrepreneur, a popular daily broadcast that frequently explores digital marketing and public relations themes.
This episode provides a good introduction to Susan Carol Creative and its value to clients in core niche areas of commercial finance, healthcare and technology. She mentions briefly the agency’s position on artifical intelligence (AI).
Susan Carol Creative PR Buzz December 2022
Read our agency’s December 2022 brief newsletter and learn about recent PR trends and tactics for social media success.
First Impressions Are Likely to Occur in Social Media
By Lindley Estes It used to be that the reception area of a business set the tone. The greeter, the setting, table top literature and signage —all clued people into who they were dealing with and the experience they might expect. But in the digital age, social media...
Virtual Event Strategies for Valuable Connection During the Pandemic and Beyond
The recorded webinar on best practices to conduct professional virtual events is available to view. Developed and presented by Susan Carol Creative and hosted by the American Governmental Leasing Association (AGLF), it covers how to plan for such events, the...
AGLF + Susan Carol Creative Team Up to Offer Webinar on Best Practices for Virtual Business Meetings During Pandemic and Beyond
For Immediate Release MT ROYAL, NJ, July 17, 2020—Susan Carol Creative in conjunction with the Association for Governmental Leasing and Finance (AGLF) plans to offer a webinar about webinars—to provide best practices in bringing people together virtually for business...
Coronavirus Crisis Communications Checklist
Susan Carol Creative is looking through the coronavirus lens with constant refocusing. Today, it’s more important than ever to be careful and thoughtful in communications, and to consider where and how messaging takes place.
PR Buzz: How to Create Trust in an Omni Channel World
PR Buzz, our quarterly newsletter, provides perspectives on public relations and tips from our marketing communications team, along with a little news about our firm. Send Susan Carol an email if you would like to be added to the subscription list: sca@scapr.com....
How to Create Trust in an Omni Channel World
Rely on a team with 30 years of experience to find and maximize every opportunity By Susan Carol Leading communications executives often have marketing titles. They may or may not have public relations (PR) experience. There is a difference between marketing and PR. ...
Susan Carol Creative Adds Marketing Leader to Agency Helm– Colleen Daly-Tinkham formerly with Key Equipment Finance
FREDERICKSBURG, VA, Sept. 11, 2019--Colleen Daly-Tinkham joined Susan Carol Creative’s senior management team this month. She has more than 25 years of experience in marketing communications, most recently serving as vice president of marketing at Key Equipment...
Articles for Client in Financial Services Sector
Risk Management Strategies: When Selling Non-Performing Accounts Makes Sense Published: 11-30-2018 What's the Best Strategy for Handling Non-Performing Accounts? Published: 9-26-2018 Selling and Buying Commercial Debt: An Industry Evolves Published: 3-15-2018...
