PR Buzz
June, 2003

In this June 2003 Issue:

• Free Analysis of Your Competition
• E-Marketing Tips
• How to Gain Better Positions in Search Engines
• Gaining Stature Online
• Tennis
• New Clients
• New Gadget
• Glossary

FREE Competitive Analysis if You Call by June 30 

Do you really know how your competitor’s products or services compare to yours from an outsider’s perspective? Talk with us before the end of June, and we’ll provide a free overview analysis. Call Susan Carol at +1 540-659-4038.

E-Marketing Dos and Don’ts

In a recent teleseminar, an e-marketing professional noted that Tuesday, Wednesday, and Thursday are the best days to e-mail prospects. Also, if your message can be tied to current news, it will be more effective. The professional pointed out that e-mail is the ultimate one-to-one, arm-around-the-shoulder medium, and rapport grows if opt-out options are included. If you’re following up by phone after e-mailing, be ready to re-send your message on the spot. Expiration dates and free stuff help propel your message. Questions also help to gain attention, and clarity is absolutely critical.

How to Gain Better Positions in Search Engines

Are you looking for ways to promote your Web site and optimize search engine placement? SearchEngineWatch.com is a useful resource. It offers tips on producing pages that will climb higher in Google, Yahoo, and other key search engines.

Leasing Community: Tennis Anyone? 

Susan Carol Associates (SCA), in cooperation with Ivory Consulting, will host the social tennis party at the next convention of the Equipment Leasing Association (ELA) in San Diego on Sunday, October 12. SCA is an active member of the ELA and regularly sends a senior representative to the annual conference. 

New Clients 

Susan Carol Associates has a new international client, Cyence International. Cyence provides a platform and consulting for Web services tailored to financial transactions. The company will be demonstrating its ExpressOS software at this month’s Business Technology Council conference, sponsored by the ELA, and at the trade group’s annual convention in October. 

Have You Heard of this Gadget: Pocket Hard Drive? 

In May, 2001 pocket hard drives began circulating. This small device fits into your hand and can carry the contents of your hard drive.  It plugs into the USB port of most PCs running Windows 98 or later versions that have 16 MB of storage. Lexus, the luxury automaker, is using the gadget to deliver information to qualified consumers about its new line of vehicles, according to Direct Mail News. 

Glossary: 

Web Services

Web services are commonly used business processes delivered over the Web, based on industry wide standards (from Gartner Insight, May 2003).

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