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PR BUZZ e-zine
August, 2002 PRBuzz is an e-zine that reports on public relations trends for future-thinking executives. You'll find tips for improving your print and online marketing and public relations materials, saving money, and free advice. We hope you find this information useful, and we welcome your feedback to sca@scapr.com. In this August 2002 issue…
Chief Executive magazine annually conducts a poll on corporate reputation. This year the magazine reported that 94 percent of CEOs said enhancing reputation is an important strategic business objective and some 42 percent even have a formal system in place to measure reputation. The key influencers cited were customers, employees and the personal reputation of the CEO, in that order. How to Gain Top of Mind Experts say that between 1980 and 1995 it took seven messages to get into someone's mind. Today they say to gain top of mind, it has doubled to 12-14. We're inundated with information, says Jack Burke, author of the book Relationship Aspect Marketing. Broadband Beats Chocolate on the Pillow The number of wired hotels in the United States is expected to double to 1,972 this year, up from 1,000 in 2001, according to In-Stat/MDR, a technology research firm in Scottsdale, Ariz. This suggests broadband beats chocolate on the pillow for most travelers. Source: The Wall Street Journal, June 2002. Online Advertising Still Climbing eMarketer reports online ad spending will rise from $7.3 billion in 2001 to $8.1 billion in 2002. The projections are for $9.2 billion in spending next year. Wireless Explosion The Associated Press reported recently that in three years there will be 200 million cell phones in use across the country. Events to Highlight Susan Carol is presenting in Atlanta at the eLessors Networking Conference, Aug. 28 - 29 on the effect of technology on internal communications and corporate culture. She is also addressing a senior executive audience on niche marketing at the Equipment Leasing Association (ELA) convention in San Francisco, Oct. 15. The National Association of Manufacturers and the ELA are sending policy level speakers to The Alta Group's vendor leasing conference Sept. 19-20. This is the only event of its kind for both equipment leasing and manufacturing executives. For more information visit www.thealtagroup.com. Free Feedback on Web Copy Quality Free feedback on the quality and impact of your Web copy is available to any organizations in our niche markets: finance, healthcare, biotech and technology. Please call or write to Susan Carol, sca@scapr.com or +1 540-659-4038 before Sept. 30. Please See New Web Site Design We are proud to present our updated site at www.scapr.com, designed by our partner Woodpile Studios. We wanted to introduce the whole array of talent within Susan Carol Associates—from our knowledgeable writers to the seasoned marketing and advertising consultants—who have joined us in recent years. We have added a creative portfolio as well as success stories, and we'll be expanding the client resources section to provide more free tools and advice to online visitors. For more information on Susan Carol Associates Public Relations, call +1 540-659-4038, visit our web site or email sca@scapr.com www.technologywriters.com, www.financewriters.com If you do not wish to receive future issues of "PRBuzz," please send an email to (sca@scapr.com) and put UNSUBSCRIBE in the subject line of your message. Please pass this e-zine to your colleagues. They may subscribe by responding to this email with the subject heading SUBSCRIBE. |
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©2008 Susan Carol Associates Public Relations, Inc. +1.540.361.1274 or sca@scapr.com |
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