FREDERICKSBURG, VA, April 2008—Brian Strobel Joins Local Public Relations Firm To Expand Research, Video Production,
Special Events

In an effort to respond to the current economic downturn and its impact on clients, Susan Carol Associates, a locally based global PR firm is expanding its team of specialists and adding to its full- service array of talent and capabilities.

Susan Carol, the founder and chief executive officer said Brian Strobel, a veteran in local radio broadcasting, has joined the firm to provide broadcast writing, narration and production support. “His ability and experience in leading and connecting with individuals, groups and all types of organizations positions him well to lead focus group research and plan for special events,” she said.

Today’s headlines are dominated by the 'R' word—recession. While pundits disagree on how long this economic downturn will last, the time has never been better to recession-proof your brand and market share through more targeted and strategic promotion, Carol reported.

Susan Carol Associates Public Relations over the years has been increasing its “new media” capabilities and has recently created a video production team of which Strobel is an integral member, to produce news type videos for client web sites. There are samples on the home pages of http://www.thealtagroup.com and http://www.nasset.com.

It’s also a good time to step back and evaluate your Web site to see how it can be more engaging, the PR firm says on its blog at http://www.scapr.com. “The Web continues to be a prime marketing tool, but only when sites are dynamic, interactive, and continually refreshed. More and more, online communities, social media, and Web 2.0 tools—from blogs to user groups—are key to promoting customer relationships, building brand awareness, and reinforcing the perceived value of your products and services.”

Strobel has 30 years of experience, including his many years as morning show host at WFLS Radio 93.3 in Fredericksburg, Va. He has a bachelor of Science Degree from Syracuse University in TV/Radio and Advertising.

He also has worked to raise close to $1 million as chairman of the Salvation Army Shoe Fund Drive. Over the years at WLFS, he was also involved with other causes, including the Children’s Miracle Network, the Alzheimers Association, and Hurricane Katrina relief.

For Susan Carol Associates, Strobel has provided narration for national and international clients in the asset finance industry, and helped develop and lead a local focus group for a start-up company planning to launch concierge services in Fredericksburg.

“This is a marvelous way for an organization to obtain valuable information when they are starting a new business or initiative; and, it is also useful for a company that wants to stay on top of its game,” he said.

Carol said she plans to capitalize on Brian’s unique personality and star power locally. She said the firm will benefit from his many years in the broadcasting industry and his recognized voice.

“He joins an already impressive list of professionals and will fit in our culture which fosters continuous learning and taking advantage of new technology and communications tools when they can advance our clients’ brands,” she added. For more information, visit www.scapr.com.