News Archive

September 2007—In a presentation at the Lessors.com conference in Atlanta last month, Susan Carol polled executives on their use of new media, and she reported on why more organizations should be concerned about corporate reputation management. See special Web article with quick survey results. >>Read the Article

May 2007  — Susan Carol was published in the May 2007 issue of the Monitor, a national equipment leasing and finance publication, on the subject of investor attractions to this industry. This in-depth cover story carries with it a sidebar Q&A with the managing director of Piper Jaffray’s Financial Institutions Group.  Susan Carol has provided freelance reporting for the Monitor since 1989 when she founded Susan Carol Associates.

June 2006 — Susan Carol and Barbara Fiori have authored the second article in a series for the Fredericksburg Regional Chamber of Commerce entitled, Let Variety in the Work Place Be the Spice To Flavor Communications & Events, But, Please Mix Well! >>Read the Article

January 2006 — Steve McCabe, a seasoned writer and editor with Susan Carol Associates, wrote the in-depth feature on software developments in the global equipment leasing and finance industry for the London-based Euromoney annual yearbook. The latest volume began circulating this month. >>Read Article

December 2004 — The Monitor invited Susan Carol to investigate marketing communications practices within the equipment leasing industry and cover ways that industry executives can take charge of their communications. The article appeared in the Nov/Dec. 2004 edition of the Monitor. Holly Winzler, Joe St. Henry and Katrina Pruitt-Andrews contributed to this piece. >>Read More

January 2004 — Susan Carol wrote about the resurging independent leasing companies for a cover story in the January edition of Equipment Leasing Today, published by the Equipment Leasing Association, Arlington, Va. >>Read More

January 2004 — Where is the ROI? This is the question for U.S. and European software providers was written for the World Leasing Yearbook by Susan Carol. >>Read More

February 2003 — The latest editorial sample of senior writer Veronica Deschambault, entitled "Thirty Years of Sweat and Glory: The Changing Face of the Industry" was published in the February 2003 issue of the Monitor. Deschambault writes extensively about equipment leasing and finance for clients.
>> Read More

October 2002 — Susan Carol, president and founder of Susan Carol Associates Public Relations, Inc., was elected to a position on the service provider business council of the Equipment Leasing Association, based in Arlington, Va. She was selected from a slate of nominees during this trade association’s annual national convention in San Francisco this month. Other members of the council include legal, management, technology and education experts who tailor their services to the $500 billion global equipment leasing and finance industry.

November 2001 — Susan Carol Associates Public Relations is hosting the next professional networking seminar on Nov. 7, at 11:30 a.m., for the Fredericksburg (Virginia) Public Relations Society. The subject is "Crisis Communications at the Community Level" and features speakers from the Red Cross and the new VOAD (Volunteer Organizations Active in Disaster). We are meeting in The Free Lance-Star Community Room.

November 2001 — Susan Carol wrote an article for Leasing News that was published today entitled "What's the secret to making a splash at the national equipment leasing convention?" >>Read More

October 2001 — PR Buzz—our latest newsletter has tips on product promotion and introduces our new marketing talent. >>Read More

May 2001 — Susan Carol, CEO, met with prospects and customers in the Asia-Pacific Region, May 7-20. She explored international opportunities for existing clients. While in Hong Kong Susan Carol, the CEO, presented at the World Leasing Convention, sponsored by Euromoney... She was on a panel discussion about Internet opportunities. In Sydney and Melbourne, she addressed the Australian Equipment Leasing Association's annual conference on the same subject. You may download the presentations (MS PowerPoint files):

• Hong Kong Presentation
• Australia Presentation

March 2001 — Susan Carol will provide a keynote address to senior business executives at Lessors.com spring conference in Atlanta, March 7-9. Her comments will be based upon recent interviews with more than a dozen vendor leasing executives, CEOs of Internet technology and software companies, and research on equipment leasing and e-commerce.

February 2001 — Susan Carol was elected president of the Fredericksburg Public Relations Society in February. Veronica Deschambault, a senior associate, was elected to the board of directors. The Fredericksburg organization's mission is to uphold the standards of the public relations profession, provide local networking and education. Susan helped to form the group 10 years ago.

October 2000 — Relationship Exchanges…What Vendor Lessors Want In An Online Model, reported by Susan Carol, was published in the October convention issue of the Monitor, a Molloy Associates publication (www.monitordaily.com). In the same issue, see the article titled CIT Penetrates the New Economy with Old Economy Acumen written for CIT Equipment Financing by Veronica Deschambault.

October 2000 — Susan Carol recently presented with Inc. magazine's special section team at the ELA conference on their research findings covering leasing habits and interests of Inc. magazine's readers. The results are to be posted at the ELA's Web site: www.elaonline.com.

June 2000 — Susan Carol Associates and Technologywriters are celebrating 10 years of service to GE GXS, formerly GE Information Services.

June 2000 — Technologywriters was featured in the Free Lance Star in an article by Joby Nahas titled "Room-to-room commute."

May 2000 — "Being Choosy Pays Off", by Technologywriters CEO Susan Carol