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Establish, promote and protect your valuable corporate reputation and brand with Susan Carol Associates, a full-service team of proven, professional communicators. Expect measurable results from an integrated, cost-effective strategy designed around your organization's goals. Clearly convey your distinct value proposition to distinguish your brand from the competition, build relationships with influencers, increase business opportunities, and help your leaders gain recognition and credibility.

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Susan Carol joins the board of directors of the ELFA

October 2011
Today, during the 50th Annual Convention of the Equipment Leasing and Finance Association (ELFA), the association announces its new Board of Directors and Officers... Read Full Article >> (www.worldleasingnews.com)

SCA Releases Social Media Strategy Chart for Businesses

August 2011
Our agency provides a business social media strategy in chart form for a quick reference. We also invite you to “like’ us on Facebook. We are increasingly working on business Facebook pages for all types of clients in our niche markets and headquarters city of Fredericksburg, Virginia. Download Chart (PDF) >>

SCA’s Susan Carol Quoted in NEFA Newsline

May 2011
Susan Carol was quoted in a column in NEFA’s magazine, Newsline. “Social Media for Brokers,” written by Steve Geller, references Susan’s presentation to this equipment leasing and finance industry audience at NEFA’s Scottsdale meeting in March. Read Full Article >>

SCA’s Joe St. Henry published in Euromoney's World Leasing Yearbook 2011

February 2011
The World Leasing Yearbook 2011, published by Euromoney in January, began arriving in the mailboxes of U.S. subscribers in early February. The opening article in the Information Technology Section is by our own Joe St. Henry. It discusses who is dominating in this sector, how the lease accounting changes are affecting decisions, and when the spending freeze was expected to thaw. Read Full Article >>

Leasing and Finance Industry PR Expert Will Address Business Use of Social Media at National Equipment Finance Summit

February 2011
Susan Carol, a nationally accredited public relations professional who has specialized in equipment leasing and finance for more than 20 years, will speak at the NEFA National Equipment Finance Summit next month on how finance companies can integrate a social media strategy with business development and marketing objectives. Read Full Article >>

Susan Carol to Speak about B2B Social Media at NEFA Summit March 19, 2011

February 2011
(www.lessors.com) Read Full Article >>

Susan Carol Public Relations Announces Social Media Expansion

February 2011
Susan Carol Associates Public Relations can now be found on Facebook.com/scapr. The firm’s owner, Susan Carol, had been on LinkedIn and Facebook for many years as an individual, but the agency decided to launch a business presence in Facebook due to the overwhelming numbers of individuals representing companies of all sizes and almost every business niche. The latest data shows the fasted growing segment... Read Full Article >>

Webby Award Won for NASA Web Design

June 2010
Pete Buttecali, a strategic partner and art director for Susan Carol Associates, announced this month that one of his Web design projects for NASA won a Webby award. Read Full Article >>

Technology Trends Published in Euromoney

January 2010
Technology Trends written by our writer, Joe St. Henry, was recently published in the Euromoney Yearbook 2010 edition. It reports on an increasing demand globally for operational efficiency during this deep economic recession and how providers of leasing and loan software are responding to current needs. Read Full Article >>

PR Buzz Winter Edition Now Available

December 2009
Please read our latest edition of PR Buzz for news on how we are helping our clients with the latest challenges in marketing and public relations. You can subscribe for future editions here. Read Full Article >>

Healthcare Industry Needs Cure for
Web Branding Failure
Agency provides free web site review

August 17, 2009
A team headed by Susan Hodges, who manages the mid-west division of Susan Carol Associates Public Relations, of Fredericksburg, VA, is researching web sites in the healthcare and biotech industries nationwide this summer and has found that in just one group of 30 sites researched, there are major omissions in branding, messaging and search-engine positioning. Read Full Article >>

Healthcare Industry Needs Cure for
Web Branding Failure
August 17, 2009
 Read Full Article >>

Some Rays of Hope in a Financial Tsunami

May/June 2009 Read Full Article >>
  Testimonials
“It’s been our pleasure to work with Susan Carol and Associates since our inception in 2004. They helped develop the visual identity and messaging for US Express Leasing and have grown with us through our transition to Tygris Vendor Finance. As our full service communications partner, we value Susan’s expertise and professionalism and view SCA as an extension of our team.”
Richard D. Gumbrecht
Chief Marketing and Operations Officer, Tygris
More Testimonials >>

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