PUBLIC RELATIONS

Establish, promote and protect your valuable corporate reputation and brand with Susan Carol Associates, a full-service team of proven, professional communicators. Expect measurable results from an integrated, cost-effective strategy designed around your organization's goals. Clearly convey your distinct value proposition to distinguish your brand from the competition, build relationships with influencers, increase business opportunities, and help your leaders gain recognition and credibility.

Some Rays of Hope in a Financial Tsunami
May/June 2009

The 2009 Investor Conference produced a few rays of hope, according to the article published by the Monitor in the May/June 2009 issue. Susan Carol was reporting for the equipment leasing and finance trade tabloid and noted that some in equipment financing are pinning their hopes on depository banks to increase access to funding; others were hoping TALF would be expanded and clarified in a way that would help lessors. No one was speculating on when the economic downturn would hit bottom and a reset would occur. Click here for the text version of the article as submitted to the Monitor.

Healthindustrywriters.com to Launch in March

Healthindustrywriters.com will be launching this month to feature the 20-year portfolio of work by our talented healthcare writing team. Our latest sample of work in healthcare communications is: www.imagingway.com. It reflects our group’s writing ability as well as the talents of our partners in design and web development. Email sca@scapr.com or call 540-361-1274 to receive samples of our work, including white papers, articles, brochures and web content.

PR Agency Strengthens Healthcare Team
Fredericksburg,  Va., January 2009

Susan Carol Associates (SCA) Public Relations has promoted Carla Young Harrington to head up the agency’s expanding healthcare public relations (PR) division. She will lead a team of branding and PR specialists serving clients locally and nationally. Since 1989 the full service agency has met the communications needs of clients in healthcare, finance and technology. Demand for healthcare marketing and PR expertise has been growing steadily, agency president Susan Carol said, and is expected to continue as these organizations face increased competition and greater communications risks in the changing media environment. Read Full Article>>

New Video Division Launched
Fredericksburg,  Va., September 2008

Susan Carol Associates has announced the formation of a new video production team for developing video content for clients to post on their Web sites. Such content can also be used in public relations campaigns and cable television advertising. The team includes Brian Strobel, a well known radio broadcaster in Fredericksburg, Va., who provides professional narration and script writing support. The team also includes a professional videographer (Tina Parker) and multiple script writers, creative designers and new media experts to assist in creating compelling content and in developing related promotional strategies.

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“Thank you for all your hard work. Your public relations experience and talent was very beneficial to the Friends of the Orchestra and helped us get the word out beyond anything we had done in the past.”
Ann Powell Sniffen, Chairwoman of the Board of the University of Mary Washington Community Symphony Orchestra (Virginia)

“We are pleased with the immediate results we gained from cover story placements in the local paper as well as the many well-written patient stories we use to market our services and the professional video clips produced for our website.”
Lesi Beamon Mackey, Practice Administrator, Plastic Surgery Services of Fredericksburg (Virginia)

“Thanks to SCAPR’s invaluable creative input, innovative marketing tactics and active presence throughout the conference, the initiative proved to be a complete success. Cyence was extremely well received by ELA participants, gaining the positive exposure we sought. As well, SCAPR’s project management role in the months leading up to the event helped to maintain a favourable relationships between Cyence and the ELA committee.”
Greg McIntosh, Chief Operating Officer, Cyence International Inc. Ontario (Canada)


“It’s been our pleasure to work with Susan Carol and Associates since our inception in 2004. They helped develop the visual identity and messaging for US Express Leasing and have grown with us through our transition to Tygris Vendor Finance. As our full service communications partner, we value Susan’s expertise and professionalism and view SCA as an extension of our team.”
Richard D. Gumbrecht, Chief Marketing and Operations Officer, Tygris Vendor Finance

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Please call Susan Carol at
+1-540-361-1274.